Grovaly
Features›Local SEO Tracker
✨ Module 11 — Pro & Agency

Find out exactly why you rank #8 — and fix it

Grovaly's Local SEO Tracker gives you an 8-factor health score, tracks your keyword positions in Google Maps, audits your citations, and builds your Schema markup — all in one module.

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Local SEO Tracker — Health Score

Overall SEO Score

62/100

Needs Work

This week

+8 pts

GBP CompletenessGood
75
Review VelocityImprove
60
Citation ConsistencyFix Now
35
Photo EngagementGood
80
Keyword PositionsImprove
50
NAP AccuracyFix Now
40
Schema MarkupMissing
20
Q&A EngagementImprove
65

The ranking reality

Being #8 means you're invisible

Most customers never scroll past the top 3 results on Google Maps. If you're not there, they don't know you exist — no matter how good your business is.

92%

of local clicks go to the top 3 results

46%

of all Google searches have local intent

7×

more calls for rank #1 vs rank #8

Click share by Google Maps position

#1
34%
#2
26%
#3
15%
#4
9%
#5
6%
#6
4%
#7
3%
#8
2%

Source: BrightLocal Local Search Industry Report

Your score is built on 8 factors Google uses to rank you

Grovaly tracks each one daily, scores you 0–100, and tells you which to fix first for the biggest ranking gain.

GBP Completeness

High

How filled-in your Google Business Profile is across all 23 fields

Review Velocity

High

How often you get new reviews — freshness signals trust to Google

Citation Consistency

High

Whether your name, address, phone match across every directory online

Keyword Positions

High

Where you rank for the exact terms your customers type in search

NAP Accuracy

High

Business info is consistent between your GBP, website, and all listings

Photo Engagement

Medium

How often people view and interact with your profile photos on Google

Schema Markup

Medium

Structured data on your website that tells Google exactly what you offer

Q&A Engagement

Medium

Whether you answer questions in the Q&A section of your GBP listing

Tool 1 of 5

SEO Health Score

A single number from 0–100 built on all 8 ranking factors. Updated every day. Tells you exactly where you stand and what to fix first — no SEO knowledge needed.

  • GBP completeness score across all 23 fields
  • Review velocity & recency tracking
  • Photo engagement rate vs local average
  • NAP consistency check across all directories

Your top fixes this week

Score: 62/100
High

Fix citation inconsistencies

3 directories show your old phone number — costing you ~12 pts

+12 pts
High

Add Schema markup

No structured data detected on your website

+10 pts
Medium

Upload 5 more photos

Photo engagement is below the local average for your category

+6 pts
Medium

Reply to 4 unanswered reviews

Response rate is 71% — aim for 90%+ to boost review score

+5 pts
Fix all 4 → estimated score 95/100

Keyword Rankings

↑ 3 improved
#3

"pizza downtown"

High opportunity

+2
#7

"best italian near me"

High opportunity

−1
#5

"italian restaurant"

Medium opportunity

+3
#12

"dinner chicago loop"

Low opportunity

+3
3 keywords improved positions this week

Tool 2 of 5

Keyword Tracker

Track your position for the exact search terms your customers type — like “dentist near me” or “best pizza downtown” — and watch your rankings move week over week.

  • Add unlimited keywords for your city and neighbourhood
  • See your position on Google Maps & organic search
  • High / Medium / Low opportunity scoring per keyword
  • Weekly ranking change alerts sent to your email

Tool 3 of 5

Citation Auditor

Find every inconsistency in how your business name, address, and phone number appears across the web. Inconsistent NAP citations tell Google your business isn't trustworthy — and cost you real ranking.

  • Scans 40+ major directories automatically
  • Highlights exact mismatches with corrections needed
  • Priority ranking by impact on your SEO score
  • Step-by-step fix instructions for each listing

Citation Audit Results

7 issues found
✓

Google Business

Business name

Correct
!

Yelp

Phone number

Wrong number
!

Apple Maps

Street address

Old address
✓

Bing Places

Business name

Correct
!

TripAdvisor

Opening hours

Hours missing

Schema Generator

✓ Generated
LocalBusinessRestaurantOpeningHoursGeoCoordinates
{
"@type": "Restaurant",
"name": "Bella's Bistro",
"telephone": "+1 312 555 0100",
"priceRange": "$$"
}

Tool 4 of 5

Schema Builder

Structured data tells Google exactly what your business is and what you offer. Most local businesses have none — which means they're invisible in rich search results. Grovaly generates it in one click.

  • LocalBusiness Schema generated from your GBP data
  • Copy-paste HTML or JSON-LD format
  • Validates against Google's structured data guidelines
  • Available for restaurants, medical, and service businesses

Tool 5 of 5

GBP Optimizer

Your Google Business Profile has 23 fields — most businesses fill in 8. Every empty field lowers your rank. Grovaly shows you which gaps to fill and why they matter for your specific category.

  • Visual audit of all GBP profile sections
  • Priority tasks ordered by ranking impact
  • Missing category suggestions
  • Business hours & holiday schedule checker

GBP Profile Optimizer

14 / 23 fields
✓Business description
✓Primary category
✓Service area cities
○Service menu / productsHigh
○Business attributesHigh
○Opening dateMedium
○Q&A responsesMedium

Real results

Local businesses climbing Google Maps with Grovaly

Italian Restaurant, Chicago

6 weeks · Google Maps

#3

from #11 in 6 weeks

Rank journey (weekly)

#11
Wk1
#9
Wk2
#7
Wk3
#5
Wk4
#4
Wk5
#3
Wk6

What they fixed: Fixed 14 citation mismatches + added Schema markup to website

Dental Clinic, Toronto

8 weeks · Google Maps

#2

from #8 in 8 weeks

Rank journey (weekly)

#8
Wk1
#7
Wk2
#6
Wk3
#4
Wk4
#3
Wk5
#2
Wk6

What they fixed: Completed GBP profile from 8 → 21 fields + increased review velocity

Hair Salon, Austin

5 weeks · Google Maps

#4

from #12 in 5 weeks

Rank journey (weekly)

#12
Wk1
#10
Wk2
#8
Wk3
#6
Wk4
#5
Wk5
#4
Wk6

What they fixed: Boosted review velocity from 0 to 8/month + keyword optimization

Common questions about Local SEO

What is a citation and why does it matter?

A citation is any mention of your business name, address, and phone number online — on Yelp, TripAdvisor, Apple Maps, and hundreds of other directories. Google cross-references these to verify your business is real and located where you claim. Inconsistencies (wrong phone on Yelp, old address on TripAdvisor) confuse Google and directly lower your ranking.

How long before I see ranking improvements?

Most businesses see their first ranking movement within 2–4 weeks of fixing their top issues. Citation corrections take longest since Google re-crawls directories on its own schedule. GBP completeness and Schema markup improvements are often reflected in ranking within a week.

Does Grovaly connect directly to Google?

Yes — you connect your Google Business Profile once via Google OAuth. Grovaly then reads your profile data, keyword positions, and photo engagement stats directly from the Google API. We never store your login credentials.

My score is 62 — is that bad?

62 is 'Needs Work' — about average for businesses that haven't actively managed their local SEO. A score under 50 is urgent. Scores of 80+ start showing strong ranking improvements. The good news: most businesses can reach 85+ within 30 days by fixing the High-priority items first.

Do I need to fix all 8 factors?

No — Grovaly prioritizes them by impact. The 5 High-impact factors (GBP Completeness, Review Velocity, Citation Consistency, Keyword Positions, NAP Accuracy) account for roughly 80% of your ranking potential. Fix those first. The Medium factors — Photo Engagement, Schema Markup, and Q&A Engagement — are the finishing touches.

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